Alexandre Begard  

Fed on Modernism, Josef Müller-Brockmann, Massimo Vignelli, Le Corbusier and Philippe Apeloig, Alexandre blends his influences into the creative work he carries out for the clients of Grid Büro, the company he founded in 2014.
“Grid” is the typographic matrix, the instrument of design, essential to the graphic designer and invisible to his audience. While it requires discipline and rigour, it enables creativity to be liberated.
Before going freelance, Alexandre worked for nearly fifteen years as artistic director and then creative director in three major Parisian consultancies: i&e, Terre de Sienne and Angie. His work spanned a wide range of industries: from luxury to culture, from banking to manufacturing.
He has notably produced the annual reports of BNP Paribas, Air Liquide, Eurazeo, Sodexo, the LVMH magazine Eyes, and the artistic direction of Carlos Ghosn’s official photos. Alexandre is a graduate of the Ecole des Beaux-Arts in Nancy and the Ecole de la Cambre in Brussels.

Bruno du Teilleul – brand strategy & experience  

Bruno is the founder of mr. Joe, a consultancy specialised in brand experience design.
An expert in strategy, creativity and marketing, he has been making brands more human for some twenty years by cultivating and revealing their authenticity. He inspires entrepreneurs and intrapreneurs who aim to drive business models based on strong values by focusing on the meaning given to the organisation’s activities and on the emotions experienced by all stakeholders. Bruno applies innovative methodological approaches co-developed with clients and partners – including mr. Joe’s own Feelosophal, the first solution for managing the customer’s emotional journey.
Bruno offers a global perspective on each industry by providing guidance to major groups, medium-sized companies and start-ups on their brand strategy (Brocéliande, Christian Lacroix, Credit Mutuel Arkéa, Keolis, La fée Maraboutée, Vinci Concessions), their innovation strategy (Citroën, Aucy, Florette, Orange, Waterman), their retail strategy (E.Leclerc, Guerlain, Nestlé, Parker), or their relationship strategy (K by K, Lapeyre, PagesJaunes).
Bruno gives a course on “The new brand experiences” at the Celsa school of corporate communication (Sorbonne). He’s a partner of Sociolab and a member of French marketing association AFM. He is committed to diversity and has created a programme that was voted “European Model”.

William Lebedel – management and reputation - Founder of BlueRep  

Since 2000, William has supported executives who seek to re-establish the meaningfulness of their vision and strategy, to bring their organisation in line with the big plan and to get their people on board. He applies methods taken from the best practices of management, coaching and communication to rally teams behind the creation of value for the company, employees and society at large. In recent years, he has supported projects and teams in various industries in France, Luxembourg and Switzerland.
Before becoming a consultant, William worked for several years at the Association for the Monetary Union of Europe, a European think tank in charge of preparing the switch to the euro. He was also the representative of the Reputation Institute in France and gave courses on reputation at the CELSA school of corporate communication (Sorbonne).
In addition to his professional activities, William is the Chairman of Friendship France, an NGO working with Bangladesh’s most remote and vulnerable communities to deploy innovative solutions for health, education, micro-finance, climate change adaptation and cultural preservation.

Nathalie Janin  

Nathalie est associée chez Mister Joe et assure le pilotage des missions de conseil et de création.
Au cours de ses 25 années d’expérience en agences conseil et au sein d’une PME industrielle, Nathalie a développé une acuité particulière dans la compréhension des besoins des entrepreneurs, intrapreneurs, dirigeants, équipes. Pragmatique, précise, bienveillante vis à vis des clients de Mister Joe, elle veille et prend plaisir à donner de la voix à leurs aspirations et contraintes, leurs enjeux et leur quotidien, dans toutes les séquences de travail pour eux et avec eux.
Nathalie est enthousiaste et joyeuse. 2 qualités qui l’ont conduite naturellement à s’investir dans l’animation du Loft, veillant à ce que chacun s’y sente accueilli, s’y trouve bien. Elle crée du lien au sein de cette maison de coopération, comme elle le fait avec l’ensemble des experts et partenaires qui y passent et collaborent aux missions du collectif.
Nathalie est aussi sportive et généreuse. Alors elle s’engage dans une action bénévole qui fait sens pour elle, au sein de l’association Dragon Ladies de Paris, qui propose à des femmes touchées par le cancer une activité physique collective adaptée : le Dragon boat. Elles sortent de leur isolement, regagne du mieux-être physique, psychologique et social.

Donovan Hawker – business development  

Specialised in multicultural communication, Donovan Hawker teams up with entrepreneurs and managers to speed up their international development.
Before founding Hawkers & Partners in 2015, he co-led Opinion Valley from 2004 to 2014, after a career as a public relations consultant with i&e. He also has experience working in-house at major groups: Alcatel-Alstom in Brussels, Price Waterhouse in Paris, RENFE in Madrid and Shell in London.
Holding a Master of Communication from CELSA (University Paris IV-Sorbonne), he now teaches international communication there as an Associate Senior Lecturer. He has also lectured at France’s National School of Administration (ENA), Sciences-Po Paris, Moscow University and Paris-Sorbonne University in Abu Dhabi. With an Anglo-American background and having grown up in Canada, Italy and France, Donovan speaks six European languages.

Frédéric Chassagne – surveys & strategic planning  

Founder of the Financial Communication Department, then Director of the Finance and Strategic Planning Departments at leading French market research firm TNS Sofres (now Kantar Sofres), Frédéric has 32 years’ experience in research, strategic planning and consulting.
Since 2014, he has provided independent advice to major corporate and institutional players for their marketing and communication strategies towards their stakeholders, capitalising on surveys and internal resources. His fields of expertise are:

• Trends & Benchmarking
• Identification of growth drivers and communication opportunities
• Consulting and survey management,
• Design and communication of published surveys.

With William Lebedel, Frédéric developed a 360° reputation management system that identifies and activates the levers of commitment specific to each stakeholder.

Samuel Degrémont - digital communication  

Samuel has helped companies and institutions create their digital identities for 15 years. Together, they define their positioning and value proposition in the digital universe and then create conversation mechanisms that help them connect with their audiences.
He designs digital training courses that enable companies to adapt to new practices and acquire new expertise in the mastery of their digital image. Samuel also gives courses in business schools on new digital practices and digital strategy (definition, content, acquisition).
Samuel is a co-founder of Gobilab, which fights waste in companies and in the city thanks to Gobi, a reusable, French-made, BPA-free bottle. He is the secretary of the NGO Eaupen, which provides a list of drinking water fountains in France free of charge.

Nicolas Depoorter – conseil auprès des organisations non-profit  

Après un début de carrière comme juriste d’affaires au sein d’une grande banque internationale, Nicolas s’oriente vers le secteur de l’aide au développement et rejoint l’ONG Friendship au Bangladesh en 2012.
Durant trois années, il participe à la mise en place de projets de développement économique pour les populations les plus marginalisées du Bangladesh et coordonne l’organisation d’une grande conférence au Bourget à l’occasion de la COP21, autour des solutions développées par Friendship pour permettre aux populations impactées de s’adapter au dérèglement climatique.
Il travaille également pour le photographe/réalisateur Yann Arthus-Bertrand avec pour mission, entre autres, d’assurer le suivi de ses projets humanitaires.
Depuis 2016, au sein de BlueRep, Nicolas accompagne des organisations non-profit dans la structuration et la mise en place de leurs activités, le suivi et le sourcing de leurs projets. En parallèle, Nicolas devient Secrétaire général bénévole de Friendship France.

Abdu Gnaba

Abdu is a doctor in anthropology and comparative sociology. He is the French specialist of the consumerism society.
He founded and runs Sociolab, a research firm that puts the social sciences at the service of institutions and brands.
His work focuses on the European and Chinese markets.
He is a columnist on Radio France Inter and author of several books.