Internal view of the Loft

Our mission: making action meaningful (again)

Faced with the complexity of environmental, social and digital transitions, we are looking for purpose. We are attentive to companies’ and organisations’ behaviour and ethics. How can you turn this concern into an opportunity?

By tackling the issue of transitions head on. By reasserting purpose and your contribution to something greater. By giving meaning to your collective efforts to put everyone’s role into perspective. By involving teams and making them co-responsible for the creation of shared values, both financial and extra-financial.

It’s what we call purpose-driven management.

Creating shared value

What footprint does the company want to leave? What is its financial and non-financial contribution to our world in transition? 

Everyone’s know-how and interpersonal skills are enhanced when they are driven by a higher purpose, the north star of the collective project. This contribution is a formidable lever for the resilience of organisations, for the engagement of teams, and for the creation of economic.

Our approach: from listening to performance

We share with our clients the conviction that strong stakeholder relations and team spirit drive engagement and therefore performance should it be financial, social or societal. Our mission is to contribute to the positive transformation of the organisation with positive energy and pragmatism.

Coherence through purpose-led vision

BlueRep supports managers and teams that want to make their collective project meaningful by aligning the organisation with its purpose and its action.

This approach brings multiple benefits

Increased engagement and impact, and therefore stronger appeal, a more agile and efficient organisation, stronger leadership of the management team, more powerful team spirit.

Internal view of the Loft
Portrait of Thomas Barbelet, Keolis
Co-design, co-operate, co-celebrate! I’m big on ‘Cooperation lever’! In our networked multinational company, ‘Co’ is our catchword. I enjoy working with BlueRep in this spirit, on our positioning, on our management and communication challenges. The quality of the collaboration with our teams enables us to create the best conditions to involve all our stakeholders in the adventure of collective transformation, for the long haul.
Thomas Barbelet
Group Executive Director, Marketing Brand Communications, Keolis
Portrait of Marine de Bazelaire, HSBC
William has helped me on several occasions and on various missions, ranging from defining HSBC’s cross-departmental positioning of Corporate Social Responsibility to reorganising the governance of our CSR policy inside the company. His intelligence, detached perspective and constant enthusiasm provide real stimulation for thought and creativity. Thanks to him, we took a step sideways… in the right direction.
Marine de Bazelaire
Head of Sustainability, HSBC Continental Europe
Portrait of Julien Villeret, EDF
Our reputation is an intangible asset that is essential to supporting our Cap 2030 strategic project. We need to identify precisely the pillars of our reputation and the keys to engaging in support of EDF. BlueRep provided us with relevant and agile guidance in structuring our thinking, determining the levers we can use and helping us to take ownership of the project in-house. Through this multi-business and multi-public approach, our aim is to make everyone co-owners and co-actors of our reputation.
Julien Villeret
Corporate Communications Director, EDF Group
Portrait of Anne Le Goff, Crédit Mutuel Arkea
Our cooperative banking group nurtures a culture of innovation. We are able to adapt and transform to better meet the expectations of our stakeholders. To nurture this spirit, we must make our corporate strategy meaningful, support managers and all teams, and foster internal solidarity. William, with his methodical approach and benevolent listening, provides an all-encompassing vision of the key issues and suggests an effective action plan to move forward… and continue to transform!
Anne Le Goff
Deputy Chief Executive Officer, Crédit Mutuel Arkéa
Portrait of Philippe Depoorter, Banque de Luxembourg
As the bankers of families and entrepreneurs, we pay attention to all the elements that affect our clients’ wealth. Their intangible assets are part of it. William has shared his expertise in reputation management to help us better understand the issues and co-construct our approach – for our clients’ and our own benefit.
Philippe Depoorter
Member of the Board of Banque de Luxembourg and member of the Advisory Committee of the Fondation de Luxembourg
Portrait of Etienne Eichenberger, Wise Philantropy advisors
In our world of immediacy, William advises us with tact and skill to build our reputation, day after day. He’s passionate and his enthusiasm is contagious. He also supported us in training non-profit foundations to help them identify issues and possible responses.
Etienne Eichenberger
Co-founder of Wise Philanthropy advisors
Portrait of Jean-Marc Pambet, Salomon
Salomon is a pioneering company that is opening a new chapter of its history. William and his team have helped us work and refine our purpose-led long-term strategic project. Thanks to its smooth and persevering support that has strengthened our cohesion, we can today look to the future with ambition.
Jean-Marc Pambet
CEO, Salomon
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